The Weather Channel Rebrand
The Weather Channel was on a mission to freshen and modernize their look, attract younger viewers, and make the power of weather both entertaining and engaging. Inspired by the concept of circle and weather circulation, my vision for the rebrand was to make it simple and functional. The combination of a circle element, rich data, and nature photography gives the identity a level of a clean and modern look. I believe this project has contributed in many ways to a 2014 Weather Channel rebrand.
Art Direction, Design