OBJECTIVE
Redesign and modernize Audience Platform identity to attract clients and communicate the undeniable flexibility and trust of this ad-tech platform.
SOLUTION
Launch Audience platform as a flexible new identity, delivering tone of voice, design, and animation across every touchpoint, including digital, social, and print.
STRATEGY
The Audience Platform identity should symbolize TRUST. It should feel: Trustworthy rather than playful, Solid rather than light, Innovative rather than unoriginal.
CONCEPT
A reshaped variation of the Celtic Knot forms three interconnected shields making an eternal form that can’t be untied.
