![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/f1d1c571-9983-4fdc-9450-80805f2069f1_rw_1920.gif?h=506f0874a99df105ecde1c61c4c1c188)
OBJECTIVE
Redesign and modernize Audience Platform identity to attract clients and communicate the undeniable flexibility and trust of this ad-tech platform.
SOLUTION
Launch Audience platform as a flexible new identity, delivering tone of voice, design, and animation across every touchpoint, including digital, social, and print.
STRATEGY
The Audience Platform identity should symbolize TRUST. It should feel: Trustworthy rather than playful, Solid rather than light, Innovative rather than unoriginal.
CONCEPT
A reshaped variation of the Celtic Knot forms three interconnected shields making an eternal form that can’t be untied.
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/3f2747f2-1df4-44d6-8152-d99ae42a8f8d_rw_1920.jpg?h=169a9cc1e049130b6823b771eb312845)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/38e81308-4d7a-435d-8156-73134457e9ba_rw_1920.jpg?h=bfd491d4a59745e36c70034182df4370)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/8f8f0a09-e108-43bf-b11f-101461ac9447_rw_1920.jpg?h=aeb71e15c37a8a8a5bebf9e6da469b22)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/14c68936-9077-4472-88da-e2d2cd3087e9_rw_1920.jpg?h=1e25e66b0066a7c8e5fb2069e5dfd934)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/7709d9b4-7626-4eab-9f0b-fc1509f8e7f0_rw_1920.jpg?h=a542de0bde6f9d9e808b332967aa0dd9)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/4dfdfef1-0d50-4a83-8eee-6e1c1d51994c_rw_1920.jpg?h=47972fb059cd51d3f2a0cc7e572bd33a)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/9f674b48-8bd4-4835-9b18-e5654f944fb2_rw_1920.jpg?h=d58c87fff8b4fb65cbdf418cff8b2a90)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/daa79e03-c20b-47e5-b0c5-7ad5b623812c_rw_1920.jpg?h=70ffcf4f285039369e2cf7e40a23e385)
![](https://cdn.myportfolio.com/a214f305f561c3a7dcbfccfbef5e5b8b/c2ef21c0-3443-4910-9bfe-82b2365ab644_rw_1920.jpg?h=06dcffe9ee2b62f24eee90aa84f59125)