Redesign and modernize Audience Platform identity to attract clients and communicate the undeniable flexibility and trust of this ad-tech platform.

Launch Audience platform as a flexible new identity, delivering tone of voice, design, and animation across every touchpoint, including digital, social, and print. ​​​​​
The Audience Platform identity should symbolize TRUST. It should feel: Trustworthy rather than playful, Solid rather than light, Innovative rather than unoriginal. 
A reshaped variation of the Celtic Knot forms three interconnected shields making an eternal form that can’t be untied. 
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