The Weather Channel Rebrand 2014

The Weather Channel was on a mission to freshen and modernize their look, attract younger viewers and make the power of weather both entertaining and engaging. Inspired by concept of circle and  weather circulation, my vision for rebrand was to make it simple and functional. The combination of a circle element, rich data, and nature photography gives the identity a level of a clean and modern look. I believe this project has contributed in some ways to a 2014 Weather Channel rebrand.

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